ML4 • GETTING SPECIFIED

Saturday, Feb. 20 7:00 a.m. – 11:00 a.m.

Craig Haney, FCSI, CCS, SCIP, APT, IntroSpec

This course is intended for construction product manufacturers and representatives who call on design professionals to persuade them to use your products on construction projects. Getting specified is not only about reaching the design professional, it is also about understanding the design professional.

At the conclusion of this course, participants will be able to:

• Determine the most effective channels to reach the target audience
• Evaluate how various office sizes and project phases affect decision making
• Determine the most effective product literature needed by the design professional
• Identify the characteristics used by the design professional to analyze products