ML1 • MARKETING AND SALES STRATEGIES THAT WORK

Thursday, Feb. 18 1:00 p.m. – 3:00 p.m.

George Hedley, Hardhat Presentations

Give customers a better reason to award you the contract. Being the low bidder is not enough today. To win more construction contracts, orders and jobs, you've got to give customers a better reason to award your company the contract. Customers buy best value, differentiating factors or trust. But if all else is equal, they will buy the lowest price. To overcome the low bid process, you must set your company apart from the competition, improve your proposal bidding strategy and track your bid-hit success ratio. Learn how to become the select bidder, get on the right bid lists and how to get in front of the decision-maker to negotiate and win more contracts.

At the conclusion of this course, participants will be able to:

• Identify methods of target marketing to customers
• Employ tools to find new customers and build an effective marketing package
• Position their company as the recognized expert