Exhibitor Solutions Center
> Exhibitor Solutions Center
You've Got Exhibiting Challenges?
NPCA Has Solutions!
Times are changing…FAST. Exhibiting costs are rising. Attendee behaviors are shifting. Management is pressing you for trade show cost-justification and ROI. And, if you’re like most, you probably haven’t received a single hour of formal exhibiting education. NPCA’s Exhibitor Resource Center is you and your entire team’s FREE, On-Demand, 24/7 knowledge resource to help you find solutions to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and results. Three easy ways to find the exhibiting solutions you’re looking for:
1. Exhibitor Webinars:
- The Precast Show Executive Exhibitor Web-Briefing VIEW NOW
In this “must-view” executive web-briefing, Ty Gable, President of NPCA brings you and your team up to speed on market conditions, key trends and opportunities in the precast industry. You’ll learn more about Precast Show attendees and how the show is evolving to better serve their needs. And tradeshow expert, Jefferson Davis of Competitive Edge presents the latest research on six exhibitor behaviors that are severely limiting the value and results companies are getting from tradeshows today.
- State-of-the-Art Exhibit Marketing: How to Support Your Corporate Marketing Goals and Get Enough of the Right Attendees to Your Precast Show Exhibit - 58 minutes VIEW NOW
Learn the 8 step marketing planning process successful exhibitors are using to more effectively market their company, products and services through tradeshows. Discover how to integrate multiple marketing media to capture attention, create interest and drive interested, qualified buyers to your exhibit. Truly a must view web event for every exhibitor wanting more qualified booth traffic.
2. Exhibiting Article Series:
Quick-read, informative and loaded with useful information and practical knowledge. Our how to exhibting articles address the topics critical to your success as an exhibitor today. Just click the topic below and start reading. Be sure to forward to your exhibiting team.
Is the down economy and rising cost of travel grounding your efforts to reach your customers? Learn how trade shows can raise your exposure to targeted clients while reducing your costs.
- How to Reduce Your Selling Costs Is the down economy and rising cost of travel grounding your efforts to reach your customers? Learn how trade shows can raise your exposure to targeted clients while reducing your costs.
- Managing Marketing Budgets in Tough Economic Times The natural reaction to a tough economic landscape is to scale back across the company, and marketing often bears the brunt. Learn how bucking that trend can pay dividends for your company in the long run.
- Lean Exhibiting: 33 Ways to Get More Bang for Your Trade Show Buck Have your trade show efforts in the past provided litte-to-no value for your company? Learn 33 straight forward trade show practices that can help your company profit from its presence.
- Planning to Win: Will Your Company Exhibit By Hope or By Objectives? Do your plans for trade show appearances have measurable goals, objectives and clear cut plans for achieving them? Learn how planning can turn a trade show into major profit.
- High-Impact Pre-Show Marketing: How to Identify and Attract Enough of the Right Visitors to Your Exhibit Trade show success cannot be achieved without knowing who will be attending, and how to get them to your booth. Learn about the habits of attendees and how to ensure your face time with those most important to you.
- Staffing for Exhibiting Success: Your People Make the Difference! Placing the right people in your booth and giving them proper training can make or break your trade show success. Learn who you should staff, and what they need to know before the show begins.
- From Leads to Sales: How to Develop a "Closed-Loop" Lead Management System After a trade show is over, what happens to your leads? Learn how to secure and identify quality leads, and what you need to do to ensure they are turned into profits.
- Conducting an Effective Pre-Show Staff Meeting: How to Prepare Your Team for Peak Performance Is your trade show team ready to make the most of your trade show appearance? Learn the essential pre-show tactics that will help your staff generate solid leads and make your investment worthwhile.
- Exhibit Measurement Made Easy: How to Measure Exhibiting Results and Return on Investment Do you know how to effectively measure your trade show results? Do you know what your return on investment was from your last show? Learn to measure your results to make educated decisions moving forward.
3. “Ask the Tradeshow Expert” Q&A:
NPCA has made special arrangement with America’s leading expert on tradeshow success, Jefferson Davis of Competitive Edge, You can submit questions to Mr. Davis on any exhibiting topic you like from goal setting, marketing your exhibit, creating an effective exhibit, using giveaways, staffing & working the booth, lead management, measuring and reporting results and more. Mr. Davis will respond personally within 48 hours of receiving your email. Submit your question now!